Wilfull Mediocrity: The Paws Story

[richardf8]

The mediocrity of Garfield is part of the Paws strategy. Davis basically wanted a low-maintenance licensing vehicle for modest profits, and as an adman that's what he developed.

Kiped from theferrett, here's the scoop:
http://slate.msn.com/id/2102299

I consider the Davis approach to be both cynical and sad, and this is just another reason that he deserves the contempt of any cartoonist who actually cares about a strip.

Comments

Re: Slate Article

[richardf8]

I would say that the fact that Davis is not eating a slurry of rat-and-rockdove chowder outside a refrigerator box under a bridge demonstrates that enough people like it enough to pay money for it.

Re: Slate Article

[(Anonymous)]

Neither is Michael Eisner, nor whoever replaced Ray Kroc after he died. But the author asserted that those franchises where "hated" while Garfield wasn't. The author's decription of the Davis racket is good, but his main theme seems trumped up.

- Inkan